1. Memory Manipulation

    Illusion of TruthWe judge things to be true based on how often we hear them. We like familiarity, and repeating a lie often enough makes it familiar to us, the repetition making it fall right in with all of the things our memory tells us are true about the world. Every advertiser or propagandist knows this. Humans are social animals, and there is a primal part of us that still says, “If other members of the tribe who I feel close to believe this, there must be something to it.”

    And no, simply showing us the correct information doesn’t fix it. Quite the opposite: research shows that once we’ve seized on an incorrect piece of information, exposure to the facts either doesn’t change what we think, or makes us even more likely to hold onto the false information (How facts backfire). You can guess why this is: our self-image triumphs over all. It’s more important that we continue to think of ourselves as infallible than admit we’re wrong. This is how people continue to believe admitted hoaxes after they have been proven to be fake.

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      We judge things to be true based on how often we hear them. We like familiarity, and repeating a lie often enough makes...
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      Illusion of Truth: We judge things to be true based on how often we hear them. We like familiarity, and repeating a lie...
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      This is why I fear for the future of America, if they keep paying attention to Bachmann.
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